Brands today face unprecedented challenges in reaching the right audiences. Organic visibility is throttled by social algorithms, data is locked behind walled gardens, and publisher integrations remain rigid, costly, and increasingly outdated.

With a single Business Account, brands can distribute content across a curated network of online retailers, consumer service platforms, and media & entertainment publishers. Contextually relevant Placements that drive real engagement and key business outcomes.

1. Organic content via subscription

• Subscribing to the paid access allows you to post content — free or paid — across relevant video-feed placements in your network.
• When you post directly via subscription, your content appears as organic content — without any “sponsored” or “ad” labels — within placements.

2. Sponsored content via boost

• The boosting feature allows you to amplify your organic content to achieve greater reach, increased visibility, and higher ranking within placement feeds.
• When your post is boosted with a CPM-basis estimated budget, it is distributed as sponsored content and will display a “Sponsored” label within the placements.
• Sponsored placements offer expanded exposure and discovery for your content, helping drive higher engagement, conversions, and ROI for your business.

3. Ad content via programmatic partner

• With your DSP or Genuin Ad server integration, you can deliver campaign creatives to network properties through parameter-based identity matching.
• When creatives are uploaded and rendered through the DSP, the Ad content will automatically display an “ad” label within the placements.

Step 1: Subscribe to a plan

• Login to the Brand Control Center and subscribe to a plan to get paid access for posting videos in the brand partner’s placements across the network.

Step 2: Connect social handles

• Genuin automatically fetches brand videos and posts into relevant groups.

Step 3: Import videos

• Go to Engage and ingest content through social handles or by upload files from your server.

Step 4: Review and approve posts

• Review the post details and approve them to publish on the brand partner’s properties.

Step 1: Boost post

• Select a destination within the network and configure the campaign period along with budget.

Step 2: Pay CPM-basis budget

• Genuin adapts the sponsored post within the feed-ranking algorithm by incorporating its intelligence engine and relevant signals.

Step 3: Optimize boost

• Review the boosted post analytics and optimize the budget or campaign duration based on your goals.

Step 1: Pre-Mapping

• The identity partner maps Genuin IDs to your brand IDs. Genuin provides list of IDs and it is uploaded against campaigns to your brand’s DSP.

Step 2: User Visit

• Users land on any network property (App/Web).

Step 3: Recognition

• Genuin reads incoming parameters → identifies genuin_user_id → checks mapped yourbrand_user_id.

Step 4: Targeting Request

• Genuin triggers an ad request with:
  • genuin_user_id
  • Matched your brand’s identity (via third-party mapping)
  • Available inventory

Step 5: Your brand’s DSP/ Genuin Ad server Decisioning

• Your brand’s DSP receives the request → matches the identity → selects the personalized your brand creative.

Step 6: Ad Delivery

• The selected creatives from campaigns mapping identity are programmatically rendered to the same user identified based on brand ID matching on your network powered by Genuin.

Contextual continuity video recommendations

• Genuin enables your content to adapt dynamically based on user behavior, session context, and prior engagement. This approach ensures the right content is served at the right moment without compromising user privacy.
• Genuin’s session-level intelligence engine analyzes a comprehensive set of signals to generate a real-time video recommendation score.

Benefits of the network

• Higher Engagement: Ads feel naturally connected to what the user is currently consuming.
• Reduced Fatigue: Intelligent rotation prevents repetitive delivery based on past exposure.
• Better Relevance: Aligns messaging with real-time interests and micro-moments.
• Brand Lift: Creates a storyline-like continuity across the network.