The challenge

Traditional ad formats are losing impact. Brands want more: deeper engagement, contextual alignment, and immersive experiences — not just impressions.

The opportunity

Genuin's Monetize product lets you turn your owned, operated, and partner-connected communities into new revenue inventory for sponsored access — with embedded videos and premium placements in relevant community-and-group and brand-supported spaces and challenges for creators to participate in.

1. Define CPM price for new opportunity (essential)

2. Build media packages tied to seasonal campaigns (optional)

3. Invite and onboard all brand partners (recommended)

4. Community Creation or Selection for activation (optional)

• Create and/or identify high-interest categories & community themes
  
  • Select 2–3 categories (i.e: beauty, fashion, home, etc.) where sponsorship demand is highly relevant.
    
  • Align with advertiser priorities and consumer behavior.
    
• Seed & curate advertising content
  
• Existing or new Community
  
• Secure long-term sponsorship opportunities by pinning posts in selected Groups within Communities, while aggregating UGC, creator videos, and branded assets for maximum visibility and engagement
  

1. Placement Opportunities:
   One placement strategy required
   One content/data handshake strategy required
   Integrate brand sponsored challenges for Creators to participate in Quests (optional)