Genuin Glossary
Learn about the terms we use.
| Glossary Terms | Definition |
|---|---|
| Community | A branded space where members post and watch short videos, organized into topical Groups. |
| Group | A topic-focused feed within a Community where related posts, creators, and brand content live. |
| Quest | A brand- or creator-sponsored challenge members complete to earn rewards or credits. |
| Creator Wallet | Where creators receive rewards, incentives, and payouts earned from Quests and content. |
| Genuin SDK | The native libraries (iOS, Android, Web, React Native, Flutter) used to embed Genuin into your app. |
| Embed | A Genuin video experience placed inside your own owned-and-operated surfaces (site or app). |
| Onsite | Genuin experiences served on your own properties — homepage, category pages, PDPs, and more. |
| Monetize | The product that turns your communities into sponsored media inventory for brands. |
| GenuinAI | AI tools that help seed content, summarize, and surface creator involvement. |
| API Key | A secret credential that identifies your project when calling the Genuin API. |
| Access Token | A short-lived credential, obtained with your API key, that authorizes individual API requests. |
| Webhook | An HTTP callback Genuin sends to your server when an event (e.g. a new post) occurs. |
| Brand Control Center | The dashboard (BCC) where brands manage communities, placements, and track engagement and revenue. |
| CPM | Cost per mille — the price a brand pays per thousand impressions of a sponsored placement. |
