Can Your Website Become a Community Hub Without Building a New Platform?

In today’s digital landscape, brands are constantly searching for ways to keep users engaged directly on their websites instead of sending them to external platforms. But building a full community experience from scratch can be complex, time-consuming, and expensive.

What if you could embed a fully interactive community feed directly into your website with just a few steps?

With the OnSite embedding feature inside the Brand Control Center, brands can integrate their community content seamlessly into their websites. This allows businesses to showcase user-generated content, highlight product experiences, and encourage deeper engagement, all within their own digital ecosystem.

Let’s explore how OnSite works and how brands can set it up to transform their websites into dynamic community destinations.

What Is OnSite Embedding?

OnSite embedding allows brands to integrate their community platform directly into their website pages.

Instead of redirecting users to another platform, the embedded content appears natively within your site, creating a seamless browsing experience for visitors.

This means users can:

Watch vertical video content
Interact with posts
Explore community discussions
Discover products and brand stories

all without leaving the website.

The feature is managed through the Brand Control Center and allows brands to generate custom embed codes that can be added anywhere on their website.

How Do You Set Up an OnSite Embed?

Embedding community content into your website is a straightforward process. Follow these steps to create and deploy your embed.

Step 1: Log in to the Brand Control Center

Start by logging into your Brand Control Center dashboard.

Navigate to: Grow > On Site

This section allows you to manage all website embed integrations.

Step 2: Create a New Embed

Click “+ New Embed” to begin creating a new embed configuration.

This opens the setup interface where you can define how your content will appear on your website.

Step 3: Name Your Embed

Enter a unique name for the embed.

This helps you easily identify the embed later, especially if you manage multiple embeds across different pages or campaigns.

Which Feed Should You Embed?

Next, you’ll choose the type of content feed you want to display.

The platform offers three feed types:

Brand Feed

Displays the entire brand feed, including all content published by the brand and community members.

This option works well for:

Homepage highlights
Product discovery sections
Community showcases

Community Feed

Displays only the community-driven content feed.

This is ideal for showcasing:

User-generated content
Discussions
Engagement from community members

Group Feed

Displays content from a specific group within the community.

This works well when highlighting niche topics such as:

Product discussions
Brand ambassador groups
Customer support communities

How Can You Customize the Embed Style?

OnSite embeds offer three visual styles, allowing brands to match the embed with their website layout and user experience.

1. Standard Wall

The Standard Wall layout displays content in a grid-style format, similar to traditional content galleries.

Customization Options

Brands can configure several settings, including:

Embed Size – Adjust width and height to fit the page layout
Show Navigation – Enable navigation controls
Enable Engagement Tools – Display interaction features such as repost, spark, comment, and share
Show Links – Make external links visible in posts
Group Video – Enable continuous video playback

This layout works well for content galleries and visual content walls.

2. Feed Style

The Feed layout displays posts in a continuous scroll format, similar to social media feeds.

This creates a more immersive browsing experience.

Customization Options

The feed style provides several customization features:

Headline and Sub-Headline – Add contextual titles to the embed
CTA Button – Include a clickable button linking to another page
Button Text and URL – Customize the call-to-action

Additional engagement options include:

Show username of video creators
Display view counts
Enable engagement tools such as comments and shares
Show social interaction metrics
Display linkouts within posts

Brands can also configure:

Floating View – Keeps content visible even after closing a post
Autoplay Video – Automatically play videos within the feed
Group Video Replay – Replay videos until another video starts

This layout is ideal for dynamic product discovery or storytelling sections.

3. Carousel Style

The Carousel layout presents content in a horizontal rotating display.

Visitors can swipe or scroll through videos, making it ideal for highlighting featured content.

Customization Options

Carousel embeds support similar configuration options as the feed layout, including:

Headlines and sub-headlines
CTA buttons
Engagement tools
Video autoplay
Username display
Social interaction data

This layout is particularly effective for:

Featured product showcases
Campaign highlights
Mobile browsing experiences

How Do You Add the Embed to Your Website?

Once you’ve configured your settings, the platform generates the embed code automatically.

Steps to Integrate

Click “View Embed Code.”
A panel opens with the generated code.
Copy the code snippet.
Paste it into your website where you want the content to appear.

After embedding, your community feed will display directly on your website page.

How Can You Manage Your Embeds?

All created embeds appear in the Embed List inside the Brand Control Center.

This centralized dashboard allows brands to manage, monitor, and optimize their embeds.

Performance Metrics Available

The embed dashboard provides valuable insights into how your content performs on your website.

Key metrics include:

Video Impressions – Number of times videos were displayed
Unique Users – Number of visitors interacting with the embed
Embed Impressions – Total times the embed was viewed
Video Watch Duration – Total time users spent watching videos
Video Completion Rate – Percentage of viewers who watched the full video

Filtering options allow you to analyze specific data segments for deeper insights.

Can You Edit or Delete an Existing Embed?

Yes. The platform allows you to easily modify or remove embeds.

Edit an Embed

Click the Edit button to:

Change the layout style
Update settings
Modify headlines or buttons
Adjust embed dimensions

Delete an Embed

If an embed is no longer needed, click the Delete button.

This action permanently removes the embed from:

The embed list
Your website

How Does the OnSite Experience Work on Mobile?

The embedded community experience is fully optimized for mobile devices.

For example, the Carousel layout creates a horizontal swipeable interface, allowing users to browse videos easily on smartphones.

This makes the feature particularly effective for:

Mobile-first websites
Android and iOS applications
Content discovery experiences

Why Should Brands Use OnSite Embedding?

OnSite embedding offers several strategic benefits for brands.

Keep Users on Your Website

Instead of sending visitors to external platforms, you retain traffic within your own digital ecosystem.

Increase Engagement

Interactive content such as videos, comments, and reactions encourages deeper user participation.

Showcase Community Content

User-generated content builds authenticity and trust among potential customers.

Measure Content Performance

The analytics dashboard provides clear insights into how embedded content performs.

Turning Your Website Into a Community Experience

Embedding community content directly into your website transforms static pages into interactive brand experiences.

With the OnSite feature inside the Brand Control Center, brands can seamlessly showcase videos, highlight community discussions, and drive engagement, all without requiring complex development.

The result is a website that doesn’t just display content but actively connects users, conversations, and brand storytelling in one place.