What analytics are available for programmatic advertising on Genuin?

Programmatic advertising without analytics is guesswork. On Genuin, analytics within the Brand Control Center are designed to help brands track revenue, optimize ad performance, and make data-driven monetization decisions.

This matters because:

• You can measure real revenue impact, not just ad delivery
• You can identify high-performing placements, formats, and partners
• You can optimize CPM, fill rates, and engagement in real time
• You can confidently report ROI to internal teams and brand partners

Ultimately, analytics turn your monetization setup into a continuous optimization engine, not a static configuration.

Guide — How analytics work for programmatic advertising

Step 1: Access Programmatic Analytics

Navigate to: Brand Control Center > Monetize > Programmatic Dashboard

Here you can view:

• Adserver reports
• Content-level performance
• CDN and delivery insights

Step 2: Select Report Type

Choose the type of report based on your objective:

Step 3: Apply Date Range & Time Filters

Use flexible filters to analyze trends:

This helps compare short-term vs long-term performance trends.

Step 4: Analyze Core Metrics

Genuin supports key programmatic KPIs that directly impact revenue and performance:

These are industry-standard metrics used to evaluate campaign effectiveness and monetization efficiency

Step 5: Use Dimensions & Filters for Deeper Insights

Break down performance using:

Step 6: Monitor Performance Views

Genuin provides ready insights like:

• Top Ad Sources
• Top Channels (placements & embeds)
• Top Operating Systems
• Top Countries

This helps you quickly identify where to scale or optimize.

Specs & Limitations

Example Scenarios

1. Identifying high-revenue placements

A brand notices:

• High impressions but low revenue on a placement

Action:

• Check CPM and fill rate
• Switch to a different preset (e.g., balanced - aggressive)

2. Optimizing ad partners

You see:

• One SSP has low fill rate

Action:

• Reorder priority in ad presets
• Replace or deprioritize that demand partner

3. Improving user experience

You observe:

• High impressions but low completion rate

Action:

• Reduce frequency
• Adjust in-stream ad types (e.g., remove mid-roll)

4. Platform-level optimization

You find:

• iOS has better CPM than Web

Action:

• Create environment-specific presets
• Increase ad density on high-performing platforms

FAQ’s

1. What is the most important metric to track?

Depends on your goal:

• Revenue focus - CPM, Revenue
• Engagement focus - CTR, Completion Rate
• Supply efficiency - Fill Rate

2. How is revenue calculated?

Revenue is derived from:

• CPM-based earnings (per 1,000 impressions)
• Sponsorship + programmatic demand combined

3. Why is my fill rate low?

Possible reasons:

• Low demand from SSPs
• Strict targeting
• Low-quality inventory

4. Can I track performance per placement?

Yes. Use Supply/Channel view to analyze placement-level performance.

5. Do analytics update in real time?

Yes, Live Data reporting is available, but some aggregation may have slight delays.

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