How Can I Get Up and Running Quickly with Monetize?

Overview

For retailers and publishers, Monetize transforms your video community into:

• A curated, high-engagement content layer
• A premium media surface
• A net-new revenue channel

It is deploying a monetizable video experience across owned and extended properties.

Deploy the Genuin Experience

Activate:

• Video community feed
• Category structure
• Placement zones (In-Feed, In-Stream, Sponsored)

This becomes monetizable inventory immediately.

Step 1: Choose Revenue Activation Model

You can enable one or more:

Step 2: Configure Demand Source

Choose one:

A. Internal Brand Profiles (Direct via Genuin Infrastructure)

• Sponsored posts served directly
• No ads.txt required
• No sellers.json required

B. Third-Party Ad Server

• Ads served externally
• Requires ads.txt + sellers.json setup
• Supports DealID activation
• 300x250 / 300x600 supported
• Audio (Desktop & Mobile Web)

Step 2: Activate Onsite Monetization

Within your owned properties, enable:

• Sponsored Placement: Takeover
• Sponsored Placement: Pinned First Position
• Category Sponsorship (Exclusive SOV - Share of Voice)
• Programmatic: In-Stream (Pre/Mid/End)
• Programmatic: In-Feed Vertical Ads

These formats monetize traffic you already control.

Step 3: Extend Beyond Owned Properties

To increase inventory without increasing traffic, enable:

• Extended Sponsored Placement (In-Network)
• Programmatic Extended O&O - Owned & Operated
• PG/PMP Audience Extension

This activates network-level revenue.

Step 4: Activate Reporting

Track:

• CPM
• Completion
• Revenue
• Demand source performance
• Category performance

This entire setup positions your inventory as:

• OTT-like premium supply
• OLV (Online Video) inventory
• Rich media surface
• Contextually aligned

What “Live” Looks Like

Once activated, you earn from:

• Premium sponsorships
• Programmatic demand
• Subscription access
• Network extensions
• Category ownership

Monetize becomes your unified revenue engine.