How can a brand offer and monetize exclusive top positions or featured spots within communities and groups?

Top positions within communities and groups are the most valuable real estate in your Community Media Network. By offering these as sponsored or featured spots, brands can unlock premium monetization opportunities while enhancing visibility for partners.

This approach helps brands:

• Command higher CPMs due to premium placement visibility
• Offer exclusivity to partners, increasing deal value
• Drive stronger engagement with above-the-fold content
• Maintain a clean, non-intrusive ad experience within feeds
• Create predictable revenue streams through reserved inventory

For partners, these placements deliver maximum attention, higher recall, and better performance outcomes compared to standard in-feed ads.

Guide — Step-by-Step

Step 1: Identify Premium Placement Inventory

Start by defining where “top positions” exist across your ecosystem:

• First slot in community or group feeds
• Above-the-fold placements in embeds
• Entry-point placements when users land in a community

These positions should be configured as part of your placement strategy within the Brand Control Center.

Step 2: Decide the Monetization Format

Choose based on:

• Level of exclusivity promised
• Campaign duration
• Partner objectives

Step 3: Curate Content for Featured Spots

Only high-quality, approved content should occupy premium positions.

• Select content from:
  • Internal brand assets
  • Partner-provided creatives
• Ensure:
  • Content is approved (from Curate/Manage)
  • Not marked as House Ads
  • Optimized for immediate engagement

Step 4: Create Sponsorship with Placement Priority

While setting up the sponsorship:

• Select relevant placements and embeds
• Ensure top-position placements are included
• Set higher CPM values for premium delivery

Higher CPM ensures these campaigns win priority in delivery logic.

Step 5: Define Exclusivity & Duration

Top placements work best when scarcity is maintained:

• Run short-duration campaigns
• Limit overlapping sponsorships
• Offer:
  • Category exclusivity (e.g., only one fashion partner)
  • Placement exclusivity (top slot reserved)

Step 6: Track Performance for Premium Value

Enable tracking to justify premium pricing:

• Add Pixel URLs for conversions
• Configure GTM tracking
• Monitor:
  • View rates
  • Click-through rates
  • Engagement depth

This helps demonstrate ROI for high-value placements.

Specs & Limitations

Example Scenarios

1. Product Launch Highlight

A consumer tech brand launches a new device:

• Secures top position in all communities
• Runs a 48-hour campaign: Achieves maximum visibility during launch window

2. Seasonal Campaign

A fashion partner runs a festive promotion:

• Featured in the first slot of relevant communities
• Targets mobile app users: Drives high engagement during peak shopping season

3. Editorial Feature Promotion

A media publisher promotes premium content:

• Uses top placement within content-driven communities
• Boosts content discovery and watch time

FAQs

1. What makes top positions “premium”?

They are:

• First visible content
• High-engagement zones
• Limited in availability

2. How is priority decided for top spots?

Priority is determined by:

• CPM value
• Budget
• Campaign configuration

Higher CPM campaigns are more likely to secure top placement.

3. Can multiple campaigns share top positions?

Technically yes, but:

• Delivery is optimized via priority logic
• Best practice is to limit overlap for exclusivity

4. Can House Ads use top positions?

Yes, but only as fallback content, not as paid premium placements.

5. How do I ensure consistent top placement delivery?

• Set a competitive CPM
• Limit competing campaigns
• Use shorter campaign durations