How to Centrally Manage and Control All Video Linkouts in Brand Ecosystem?

Linkouts are powerful. They drive traffic, support campaigns, monetize attention, and connect your audience to the broader web. But without governance, they can also introduce risk, broken links, misaligned domains, compliance issues, or poor conversion performance.

Genuin’s Linkout Management gives brands full control over:

• What links are allowed
• Which domains can appear
• How links are styled
• When links appear
• How SDKs enforce your rules
• What gets blocked, and at what level

This guide walks you through the complete flow, from the Brand Control Center to SDK enforcement, using the exact logic implemented in the product.

Where Do I Manage Links?

Navigation: Brand Control Center > Manage > Links

The Links section is divided into:

• All Links (default view)
• Global Block List
• Custom Lists
• Filters (Blocked / Unblocked)
• Add New List
• Add Link

What You See in “All Links”

Each link displays:

• Full URL (never truncated)
• Associated posts
• In-Views
• Clicks
• CTR
• Added On
• Updated On
• Three-dot action menu: Edit Link or Block Link, (and converts to Unblock Link if the link is presently blocked)

Note: Sorting options for In-view, clicks, and CTR data are unavailable because this information is displayed directly from analytics.

How Does Genuin Decide Which Links Match a Post?

Genuin uses contextual matching to determine which links are most relevant to each video.

Links are ordered from highest to lowest match rate.

Suggestions

When a new video is uploaded:

• The highest-matching link auto-suggest
• Up to 4 links maximum per post
• If more than 4 qualify, the top 4 highest matches are selected

When editing:

• Top 3 best matches appear in dropdown
• Match % is visible
• You can:
  • Edit the link URL, link Title & Thumbnail
  • Modify categories, topics, keywords (After Link Approved & Post Done)

Edits sync back to the All Links library.

How Do Link Buttons Work?

Each post can include a Call-to-Action Button.

Button Requirements

• Button URL: Required
• Button Text: Max 24 characters
• Toggle ON/OFF
• Same suggestion dropdown logic as links
• Uses same matching engine

Special Case: What Happens When the Only Link Is Blocked?

There is one important scenario to be aware of.

If:

• A post has only one link attached, and
• That same link is also being used as the Call-to-Action (CTA) button URL, and
• That link (or its domain) is later blocked from the Links section

Then:

The entire linkout configuration is automatically removed from that post.

Why does this happen?

Because once the link is blocked:

• It cannot appear in the link list
• It cannot be used as a button
• It cannot be displayed in the SDK

Since no alternative link exists on that post, the system removes the linkout entirely to maintain compliance with governance rules.

Example Scenario

Imagine:

• A product demo video has only one link attached:
  www.partnerbrand.com/demo
• That same link is also configured as the CTA button (“Watch Demo”)
• Later, the domain partnerbrand.com is blocked at the domain level

Result:

• The link disappears from the post
• The CTA button disappears
• The post will now display with no linkout

This ensures that blocked domains are never exposed, even indirectly.

You can also edit the keywords here. Selecting to edit the keywords listed under "Category, Topic, and Keywords" will open a side drawer.

How Do I Add or Edit Links?

There are two ways:

1. Links tab

have two options for adding links:

1. Import CSV: Download the sample template, add your links, and upload the file for a bulk upload.
2. URL Option: Click the URL option and paste the individual link.

2. Posts tab

To modify a link, click the pencil icon to open the Edit Link window. Enter the desired URL. If the link is unique, you can optionally add a Link Title and a thumbnail.

Important Rules

• Maximum 4 links per post
• Max 10 manual URLs
• URL validation appears inline
• Same link allowed in different lists
• Duplicate links blocked within the same list only

What Are New Lists?

New Lists allow segmentation of links for:

• Campaigns
• Product categories
• Partnerships
• Seasonal initiatives

Rules:

• Duplicate allowed across lists
• Duplicate not allowed within same list

You can add the List Title here, then import linkouts either in bulk using 'Import CSV' or individually by pasting URLs. Finally, assign these linkouts to the desired Community and its associated Groups.

To modify an existing list:

Upon successfully saving the edits, a "Success" pop-up will be displayed.

Can I Import Links via CSV?

Yes.

Upload Limits

• Max 50MB
• Single file only

Supports:

• Link lists
• Global Block List
• Domain block list

CSV Link Upload Status Notifications (Samples)

When you upload links via a CSV, you will receive a notification summarizing the import result.

Partial Success (Some links added)

1. Mixed Issues (Duplicates, Invalid, Blocked, and Failed): Import completed: 94 links added to {List Name}, 4 duplicate links, 2 invalid links, 2 blocked, and 2 failed links were skipped.
2. Only Duplicates: Import completed: 94 links added to {List Name}, 4 duplicate links were skipped.
3. Only Invalid Links: Import completed: 94 links added to {List Name}, 2 invalid links were skipped.
4. Only Blocked Links: Import completed: 94 links added to {List Name}, 2 blocked links were skipped.
5. Only Invalid and Blocked Links: Import completed: 94 links added to {List Name}, 2 invalid links and 2 blocked links were skipped.
6. Only Duplicates and Blocked Links: Import completed: 94 links added to {List Name}, 4 duplicate links and 2 blocked links were skipped.
7. Only Duplicates and Invalid Links: Import completed: 94 links added to {List Name}, 4 duplicate links and 2 invalid links were skipped.
8. All Links Added Successfully: Import completed: 94 links added to {List Name}.

Complete Failure (No links added)

If no links are added to the list, the failure notification will specify the reason:

1. General Failure: Import failed: No links could be added to {List Name}. Please check the links and try again.
2. All Links are Duplicates: Import failed: No links could be added to {List Name}. All links already exist and were skipped as duplicates.
3. All Links are Invalid: Import failed: No links could be added to {List Name}. All links are invalid. Please check the URLs and try again.
4. All Links are Blocked: Import failed: No links could be added to {List Name}. All links are blocked and cannot be added.

Alternatively, through a URL.

If any single URL is not correct then display an error message.

How Do I Block Links?

Blocking can happen at two levels:

1. URL-level

A confirmation window will appear

2. Domain-level

Block a Specific Link

From All Links:

• Select one or multiple links
• Click Block

You’ll see two options:

• Block only selected link(s)
• Block all links under the same domain

When domain blocking is selected, a confirmation note appears, regardless of single or multi-select.

What Happens When a Link Is Blocked?

• Removed from all posts
• Removed from buttons
• Removed from thumbnails
• Cannot be added in future
• Appears in Global Block List

If this option is selected, all links originating from the same domain will be blocked.

If unblocked:

• Restores to its original list

Unblocking from All List

Unblocking from Global Block List

A confirmation message window will subsequently appear.

Global Block List

Displays:

• Blocked URLs
• Blocked domains
• Date added
• Bulk unblock option
• Three-dot menu

This list overrides everything, even post-level edits.

Adding a link

To Add link to block list, choose either of Import CSVs (for bulk) or paste URL.

A pop-up will appear as

Use the Filter option to sort and view both Unblocked and Blocked Links.

How Do I Control Which Domains Are Allowed?

Navigation: Settings > Linkout Controls

This is where governance happens.

Domain Source Options

By default, all are selected:

• My Own Brand Domains
• My Network of Brand Domains
• Genuin In-Network Brand Domains
• Any Relevant Open Web Domains

Special Logic

If Genuin In-Network is selected:

• “My Own” and “My Network” auto-select
• Those two become disabled
• Deselecting Genuin unlocks them

Linkout Source Preference

My Own Brand Domains Only: “Only links from the {Brand Name} domain are allowed. Please add a relevant link.”

My Network Only: “Only links from brands within {Brand Name}’s network are allowed. View allowed brands.”

Genuin Only: “Only links from brands within Genuin’s ecosystem are allowed. View allowed brands.”

Any Relevant Open Web: No domain validation error.

Combination Logic

Supported combinations:

• Own + Network
• Own + Genuin
• Network + Genuin
• Own + Network + Genuin

The SDK dynamically merges allowed domains.

When invalid:

• Bottom sheet displays
• Allowed brand sections are shown
• User must replace link

Customization Options

• 6-digit hex validation
• Arrow toggle
• Mobile preview default
• Landscape reference available
• Style states:
  • Default
  • Selected
  • Disabled
  • Selected Disabled

Can I Control When the Link Appears?

Yes.

Options:

• Immediate
• Always Visible
• Custom Delay (max 10 seconds)

Validation prevents delays beyond 10 seconds.

Redirection Type

Choose:

• In-App Browser
• External Browser

How Does Curate Work With Linkouts?

Inside Curate > Awaiting to Post:

• Links auto-suggest
• Match % visible
• Button auto-association applied
• 4-link limit enforced

SDK Enforcement Behavior

These rules are enforced across:

• Mobile SDK

If a link violates selected domain sources, the SDK blocks it.

Allowed Brands

• Web SDK

If a link violates selected domain sources, the SDK blocks it.

15. Why Linkout Management Matters

Linkout Management isn’t just about adding links.

It protects:

• Brand safety
• Domain governance
• Campaign performance
• Partner agreements
• Conversion optimization

It ensures that every link attached to your content is:

• Relevant
• Compliant
• Measurable
• On-brand

And because enforcement happens at the SDK level, your policies apply everywhere your content lives.

Final Takeaway

If you want:

• Centralized control
• Flexible campaign segmentation
• Automated contextual matching
• Domain-level governance
• SDK enforcement
• Clear block and restore logic
• Clean analytics visibility

Linkout Management gives you that framework, without slowing down your publishing workflow.