How can brands collect and manage device information for enhanced user experience?

Collecting and managing device information allows brands to deliver more seamless, personalized, and high-performing experiences across their Community Media Network. It helps you:

• Optimize UI/UX for different devices and platforms
• Deliver device-specific content formats (e.g., vertical video for mobile)
• Improve app and web performance across OS versions
• Enable smarter targeting for engagement and monetization
• Support data-driven decisions using real usage patterns

When managed correctly, device insights directly enhance both user experience and business outcomes.

Guide: How to collect and manage device information

Step 1: Integrate Genuin SDKs and web components

• Implement Genuin SDKs across:
  • Android
  • iOS
  • React Native
  • Flutter
• Ensure proper initialization using your API Key

This is the foundation for capturing device-level signals.

Once integrated, the system automatically captures key device attributes such as:

• Device type (Mobile, Tablet, Desktop)
• Operating system (Android, iOS, Web)
• OS version
• App version / SDK version
• Browser details (for web)

No manual configuration is required beyond SDK integration.

Step 2: Configure data flow in Brand Control Center

• Navigate to Analytics / Reports in Brand Control Center
• Ensure device-related dimensions are enabled
• Map device data with:
  • Communities and groups
  • Content formats
  • Channels

This ensures structured reporting and usage.

Step 3: Analyze and segment users

Use device information to create meaningful segments such as:

• Mobile-first users vs desktop users
• Android vs iOS audiences
• High-performance vs low-performance device segments

These segments can be used to:

• Personalize content feeds
• Optimize load times and media delivery
• Tailor engagement strategies

Step 4: Apply insights to improve experience

Based on device insights, brands can:

• Prioritize vertical video formats for mobile users
• Optimize content quality and bitrate for slower devices
• Adjust UI components for different screen sizes
• Improve navigation and interaction patterns

Step 5: Align with monetization and targeting

• Use device data to optimize:
  • Ad formats (in-feed, in-stream, display)
  • Placement strategies
  • Revenue performance across devices
• Combine with contextual and behavioral signals for better targeting

How it works (System behavior)

• Device information is captured automatically via SDKs and integrations
• Data is processed and made available in near real-time in Brand Control Center
• Device insights are unified with:
  • Content analytics
  • Engagement metrics
  • Monetization reporting

Best practices

• Always combine device data with user behavior for better insights
• Continuously monitor device trends and update experience strategies
• Test content and UI across top-performing devices
• Maintain transparency and comply with privacy and consent requirements

Specs & Limitations

• Device data availability depends on integration type (SDK vs Web)
• Certain granular details may be restricted due to privacy policies
• Accuracy depends on proper SDK implementation and updates
• Data collection must comply with regional privacy regulations