The challenge:

Standard banner ads are easy to ignore. Programmatic demand can’t always deliver contextual fit. And brand partners, both endemic and non-endemic, want smarter ways to show up and engage with consumers.

The opportunity:

With Genuin’s Onsite and Offsite products, you can orchestrate your consumer journey across onsite and offsite destinations — onsite activation with Genuin-powered network and offsite activation with Genuin-powered creative tags.

1. Align the problem with your taxonomy tree
   1. Know your audience’s interests and enable them to personalize their consumption journey
2. Create and launch owned communities on your extended O&O
   1. Enable discovery of interest-based and topically relevant content
      1. White-labeled subdomain
      2. Interest-based communities & groups
      3. Feed, Search, etc
3. Orchestrate user journey across onsite and offsite destinations
   1. Onsite activation with Genuin-powered network
   2. Offsite activation with Genuin-powered creative tags
      1. Desktop and mobile web (300x250, 300x600)
      2. CTV/OTT
      3. Digital Billboard
4. Onboard your data and activate communities
   1. Convert your audience into community members across destinations
      1. Onboard and map your segmented audience data for relevant community taxonomy
      2. Map community & group members across destinations
5. Campaign/content/community activation guide
   1. Aggregate content from existing sources
   2. Generate and regenerate content
   3. Activate creator program
   4. Invite user participation and advocacy
6. Get measurement and data (engagement and earnings data available in BCC)
   1. More time spent
   2. More revenue in brand activation
   3. More engagement with new content being generated for the concept
7. Generate contextual continuity
   1. Onsite, offsite, and social with extension of audience

1. Generate contextual continuity — Discovery of increasing LTV
   1. Offers visibility in high-intent, contextual environments
   2. Appears native, not interruptive, to the user experience
2. Extend relevance across open web — Optimize ROAS
   1. Extension of audience
3. Doesn’t require technical integration or long-term commitments
4. Opens up non-endemic revenue streams for digital properties with lifestyle relevance