The challenge:

Most websites and apps are still built around static experiences, even as consumer journeys become dynamic, fragmented, and personalized. Scrolls end early, bounce rates climb, and opportunities for engagement are lost.

The opportunity:

With Genuin Placements, brands can embed onsite social and commerce content placements for your brands, sponsored partners, and creators and generate a contextual continuity in video experience across consumer journeys.

What is Placement?

Placement is a curated and personalized video experience that can be configured and embedded into any page or channel within your O&O digital ecosystem, dynamically mapped into consumer journeys and related taxonomy.

How to Generate Placements?

Use the Brand Control Center to create and configure placements across your site and/or app.

1. Step 1: Set Up a Placement Style
   1. Click “+ Create New Placement” in the BCC
   2. Name your style (e.g., “Homepage Discovery” or “PDP Feed”)
   3. Add sections to categorize content based on relevant topics (optional)
   4. Map consumer journey (essential)
      1. Pre-purchase
      2. At purchase checkout
      3. Post purchase thank you
      4. Re-engagement & loyalty
      5. Discovery
   5. Select target categories or content types for the style (optional)
      1. Tie categories to curate content into the categories, topic, and keywords
   6. Apply content mapping rules (optional)
      1. Restrict video content to:
         1. Pinned videos:
            1. Maximum limit of “pinned videos” to 25
            2. Map pinned videos only for the section in style (context window accuracy = 100% = no contextual continuity)
         2. Same page URL linkout
            1. All videos should have PDP linkout
            2. Map videos with same PDP linkout URL with PDP page URL (product filtering)
         3. Same brand videos
            1. Map videos with same brand in the PDP page (i.e. samsung videos in samsung PDP page, Hisense videos with Hisense PDP page)
         4. Videos from recommendation engine
            1. Overwrite our feed personalization logics to the brand's own recommendation engine.
            2. Map videos with URL outputs from the their recommendation engine
            3. i.e. 10 URLs of 10 PDP pages provided → Map those PDP page linkout videos to the embed
      2. Content mapping:
         1. Map unique videos to sections in style
            1. Prevent duplicate videos to sections in a style
         2. Map unique linkout videos only
            1. Map one video with one URL
   7. Save your style
      1. Style ID gets generated
2. Step 2: Configure the Placement
   1. Proceed to the placement configuration based on environments (web and app)
   2. Name your placement and select a feed type (e.g., brand feed, community feed, group feed
   3. Choose layout
      1. Carousel (horizontal scroll)
      2. Feed (vertical scroll)
      3. Grid (buckets - group of videos )
      4. Standard Wall
      5. Dynamic
   4. Toggle on key engagement features:
      1. “Show linkout”
      2. “Enable redirection”
      3. Auto-play behavior
      4. CTA buttons: Shop now, Join, Watch more, etc.
   5. Save and generate the placement code
   6. Compatible with native iOS, Android, Web, React Native, and Flutter

1. Brand destinations own the experience. Hosting video inside your O&O means controlling engagement, attribution, and monetization.
2. Partner brands extend reach. National advertisers (e.g., Starbucks, Taco Bell) and customers (e.g., local merchants) can distribute their content natively inside your ecosystem.
3. Creators and UGC drive authenticity. Community-driven posts increase dwell time and conversion.

1. Curated content mapping through a contextually continued video experiences
   1. Drive product consideration through a connected content ecosystem that educates customers using brand-sourced social content
   2. Drive inspirational product discovery by curating video recommendation placements on your site
   3. Contextual relevance: Placements match user behavior and category interest
2. Seamless integration of video experiences — cross-devices compatibility inside your owned channels
   1. High attention and impact placements across apps, mobile and desktop web on consumer journeys
   2. Flexible and fast: Easy to deploy across web and app via SDK or embed
3. Infinite and scrollable feed — leveraging brand socials, sponsored partners, and creators content in your network
   1. With the contextual relevant placements, you can optimize your destination by connecting with consumers across the ecosystem
   2. Increase unique reach and performance with onsite and engaged audience on your O&O digital ecosystem
   3. Monetization ready: Supports programmatic ads, affiliate links, or sponsored content
4. A new era of engagement
   1. Higher engagement: Scrollable video increases time-on-site and repeat visits
   2. Feeds your flywheel: Embedded video increases discovery, contribution, and loyalty
   3. For Retailers & Commerce
      1. Drive higher time-on-site, engagement
      2. Increase media revenue by unlocking video CPMs & inventory at scale
      3. Stronger loyalty — visits into advocacy behaviors
   4. For Brands & Advertisers
      1. Increase organic reach on timely content distribution and views
      2. Drive conversion through contextual linkouts(CTAs) to access the shoppable page
   5. For Shoppers & Diners
      1. Personalized feeds surface relevant content, offers & social interaction.

Placement feed type:

1. Brand Feed
2. Community Feed
3. Group Feed

Placement layout type:

1. Feed
   1. Vertical, immersive scroll
   2. Full-screen or containerized format
   3. Best for product discovery, community stories, or entertainment value
2. Carousel
   1. Horizontal scroll, multi-video display
   2. Great for limited height in section on your site
   3. Ideal for PDPs, offers pages, or homepage personalization
3. Grid
   1. Categorize videos for relevant topics
   2. Great for collection of videos
4. Standard Wall
5. Dynamic