The challenge:

Traditional interruptive ad formats are underperforming. Consumers ignore or skip them. Brands demand more engaging, relevant, and immersive placements.

The opportunity:

With Genuin, you can monetize vertical video into standard programmatic and creative ad units by connecting your programmatic demand partners directly into contextually relevant video placements, from onsite communities to embedded feeds. The result? More revenue without compromising experience.

Programmatic Activation:

1. Ensure ad slots are set up correctly on site/app for monetization
2. Connect with top tier exchanges like Index Exchange, Magnite, GAM, Sovrn, and others
3. Obtain required approvals from exchanges (e.g., Index Exchange, Magnite, etc.)
   1. Ignore exchanges already approved
   2. Ensure respective client POCs update their ads.txt and app-ads.txt files of Genuin and integrated exchange partners accordingly once approved
   3. Get internal monetization team to update Sellers.JSON
4. Align block-listed IAB categories and allow all ad formats
5. Device, cookies and ID sync
6. Parse macros of all context
7. Pay-out sync with Exchanges and Brand Wallet
8. Configure CPM floor price
9. One placement strategy required
10. One content/data handshake strategy required

1. Benefits of Contextual Programmatic Integration
   1. Higher CPMs than traditional banner or display
   2. More time-on-site, engagement, and conversion data
   3. Preserves trust and aesthetic of your owned environments
   4. Connects brand storytelling with actual viewer behavior
   5. Ad revenue from non-endemic partners via community themes (e.g., parenting, travel, skincare)
2. Why Programmatic + Contextual = The Future of Media Monetization
   1. Vertical video is now the default for attention
   2. iAB standard units are supported across Genuin’s embedded feeds and placements
   3. Consumers respond to authentic, community-powered content — not static banners or disruptive interstitials
   4. Contextual sponsorships aligned with community intent drive higher ROI
3. Win-Win-Win
   1. Your users get better content.
   2. Your partners get better performance.
   3. You unlock net-new inventory and incremental revenue.

1. Ad Types Supported:
   1. Vertical Video Pre-Roll or Mid-Roll
   2. Branded Overlays on Creator Content
   3. End Cards and Interactive CTAs
   4. Skippable/Non-skippable
2. All formats are iAB-compliant
3. All ads run within user-engaged environments, no forced views or bounce-prone placements
4. Demand Partner Integrations
   1. Genuin supports connections with:
      1. Your existing SSPs
      2. Our preferred partners can pipe in: Index Exchange, Magnite, PubMatic, and others
      3. Custom demand sources, including direct deals with endemic or co-op partners
5. Optional support
   1. Genuin Yield Optimization Agent (GenuinAI-powered)
   2. Real-time A/B testing of ad frequency, placement, and layout

1. Embed Genuin video placements (Feeds or Carousels) into key surfaces
2. Connect your SSP or request integration with Genuin’s preferred partners
3. Configure categories, inventory rules, and brand safety filters via the Brand Control Center
4. Enable tracking and yield optimization tools
5. Monitor revenue, eCPMs, fill rate, and time-on-site engagement via your dashboard