Genuin Network allows online retailers, consumer services brands, and media/entertainment businesses to launch their retail or commerce media network.

Brands can now go far beyond just posting short video on their site. With our platform, you build relationships, distribute value, and drive performance across a broader content ecosystem.

For example, you can:

• Boost reach with organic distribution of your content across Genuin Network of partners to drive engagement.
• Drive with engagement and monetization by embedding Genuin Placements within your site, app, or owned digital ecosystem to monetize partner content.
• Scale with the network to create a value exchange between online retailers, consumer service brands, and media publishers.

1. Online Retailers

• Enable product discovery and influence through community-powered video
• Embed partner content that complements shopping behavior
• Offer sponsored and organic placements that increase session time

2. Consumer Services & Brands

• Create content to educate, inspire, or demonstrate product value
• Build loyalty and reach by participating in relevant Communities
• Partner with retailers and media for greater distribution

3. Media & Entertainment Publishers

• Add dynamic community-powered video to increase engagement
• Leverage creator and partner content to enrich editorial or programming
• Participate in monetizable ecosystems with brand integration

1. Sign in to the Brand Control Center with a Business Account.
2. Click on the “Launch Community Media Network”, and check your brand eligibility to join the network by choosing your:
   • Industry type
   • Brand type
   • Overall traffic
3. If eligibility requirements are met, click on “Add brand partners” button on each retail, consumer, and media brand page.
4. Fill out the brand details:
   1. Establish brand relationships
      • Partner: already in active partnership
      • Holding Company: parent company
      • House Brand: child company
      • Aspire to partner: not in partnership but invite to build a partnership
   2. Add brand details
      • Add brand handle
        • Option 1: bulk invite brand by uploading .csv file
        • Option 2: search by brand handle
          • If brand is not registered in Genuin ecosystem, click on “+New brand”
          • Add brand name and handle
      • Add contact emails to send email notification to request consent for partner’s social content usage
      • Website URL
      • Social media handles
5. Click on “Next” to choose notification types and click “Add” to add a brand in your network and send an invitation to join the network.
6. Once the brand accepts and gives content usage and distribution right, you can distribute partner’s content across Genuin in-network brand partners.

Depending on your brand goals, you’ll have access to:

1. Reach: Organic Distribution

• If your brand’s objectives are to increase reach and discoverability with key audiences and drive engagement with relevant communities, join with the Network and get started by distributing your content across Genuin’s ecosystem of partners.
• Key access to:
  • Distribute content to in-network brand partners if accepted
  • Boost post for larger visibility and higher ranking in placements
  • Subscribe to a paid access model
  • All services of GenuinAI
  • Video curation and moderation
  • Push notifications

2. Grow and Monetize: Infrastructure Access

• If you want to grow and monetize your O&O ecosystem with partners and creator content, you can join the Network to embed Genuin Placements across your site.
• Key access to:
  • Monetize with Programmatic Ads
  • Monetize with Community Sponsorship
  • Monetize with Paid Access
  • SMS communications
  • Email communications
• What you get:
  • Guaranteed distribution
  • Brand-safe infrastructure
  • Highly contextual placement
  • Measurable engagement: billed by pennies per minute of attention
• Ideal for:
  • Consumer brands or media partners without owned inventory
  • Retailers and publishers looking to scale content

3. Scale: Value Exchange

• If your brand is eligible to participate in the network, you’ll join a structured model where partner content placements generate revenue based on engagement or commerce performance.
• Key access to:
  • Auto opt-in value exchange and generate revenue across Genuin-powered in-network brand partners
• What you get:
  • A two-sided model where everyone wins: retailers, brands, publishers
  • Sponsored community access or creator-led campaigns
• Objectives:
  • Turn attention into revenue
  • Move from passive content to active media opportunity
  • Become part of a high-intent, high-engagement video network