How Do You Connect Your Brand Network and Add Consumer Brands?
Overview
Use this guide when you’re ready to expand your Community Media Network by onboarding endemic brands and media partners.
Adding Consumer Brands allows you to enrich your content ecosystem, unlock monetization opportunities, and create stronger value for your audience, all managed inside the Brand Control Center.
This step transforms your network from a single-brand presence into a multi-brand media environment.
What You’ll Do
- Add Consumer Brands to your network
- Define monetization terms (CPM floor)
- Set access duration
- Connect social media handles for content ingestion
- Send onboarding invitations
Why Connect Your Brand Network?
Who this is for
Retailers, publishers, and commerce platforms operating a multi-brand Community Media Network.
What problem this solves
A single-brand ecosystem limits content diversity and revenue scale.
By onboarding Consumer Brands, you:
- Expand content variety
- Increase engagement depth
- Enable sponsored participation
- Create new revenue streams
- Strengthen advertiser relationships
This is where engagement meets monetization.
How to Add Consumer Brands
You can add Consumer Brands during onboarding or later from the Manage section.
Option 1 - During Onboarding
Step 1 - Log in to Brand Control Center
Access your dashboard.
Step 2 - Navigate to Consumer Brands
Go to: Launch Community Media Network > Consumer Brands
Step 3 - Click “+ Add Brand”
Select + Add Brand or + Add Brand to Earn.
Enter Brand Details
You’ll be prompted to configure:
Search or Add New Brand
- Search existing brands
- Or create a new brand entry
Contact Email
Add the primary contact email for onboarding communication.
Website URL
Enter the brand’s official business website.
CPM Floor Price (Earnings)
Define the minimum revenue you expect per 1,000 impressions.
This sets your monetization baseline.
Community Access Period
Set how long the Consumer Brand will have access to your network.
Social Media Handles
Add:
- YouTube
- TikTok
These handles are essential for:
- Curating content
- Importing brand media
- Activating cross-platform engagement
After completing the fields, click Add to send the onboarding invitation.
Option 2 - Add Brands Later
You can also navigate to: Manage > Brands
From here, follow the same configuration process.
Why Social Media Handles Matter
Connecting social handles enables:
- AI-powered content curation
- Social content imports
- Brand-aligned video feeds
- Automated ingestion workflows
Without social handles, content activation is limited.
What Happens Next?
Once a Consumer Brand is added:
Brand joins > Content is curated/imported > Community engagement grows > Revenue opportunities activate
You now operate a connected brand network, not just a single community.
What to Configure After Adding Brands
- Define placement strategy
- Configure monetization settings
- Review brand-specific communities
- Monitor CPM performance
Connecting your Brand Network is a strategic growth move. It deepens engagement while opening measurable revenue streams within your Community Media Network.
