About us
Founded in 2021, Genuin empowers brands to reclaim ownership of their communities and unlock new revenue streams. Through our AI-driven, video-powered platform, brands can create vertical video communities within their owned channels. By connecting retailers, media platforms, creators, and consumers, we drive discovery, engagement, commerce, loyalty, and advocacy.
What we do
Our white-labeled, video-based communities integrate seamlessly into websites and apps, allowing consumers to engage with their favorite brands through authentic, organic, and sponsored content, enhancing connections and the overall experience.
How we do it
Our platform provides a combination of benefits that are not offered anywhere else:
Own and control a new community space without the constraints of big social media platforms
Generate new revenue opportunities
Drive down customer acquisition costs (CAC)
Amplify Lifetime Value (LTV) through direct engagement and ownership
Cultivate a branded community environment that aligns with brand's values and vision
Genuin News and Updates
Genuin Names AI Pioneer Chidansh Bhatt as Chief AI Officer to Lead Next Era of Generative Engagement
Bhatt Joins From IBM’s Watson Research Center to Accelerate Genuin’s Generative Infrastructure and Redefine Engagement for Commerce Media Networks
How to Consolidate Your Entire Media Tech Stack with One Partner: Us.
Launch your own scalable, contextual media network from inside your app and website with our embedded video infrastructure.
https://medium.com/@begenuin/what-everyones-getting-wrong-about-retail-media-and-how-to-fix-it-7c87e419ba08
Retail media was supposed to be the future. And it still could be. The initial promise of a closed-loop, high-margin advertising channel fueled by data-rich environments, surrounded by high-intent shoppers, and operated by retailers who could finally own a piece of the media pie…?
