Unlocking Retail Media's Hidden Goldmine for RMNs
In this clip from "The Brand Blueprint for 2025" webinar, Matt Wurst, CMO of Genuin, reveals how Retail Media Networks (RMNs) can unlock untapped opportunities through innovative content strategies.
š” Key Highlights:
- Overcoming limited ad inventory with unlimited scrollable, sponsorable content.
- The power of vertical video: branded, unbranded, and creator-driven formats.
- Engaging creators to tap into new audiences, driving meaningful and shoppable experiences.
- Transforming brand-hosted environments into content-rich destinations with video content that resonates.
